Analytics

CREATED: MAY 11, 2016  |  LAST UPDATED: MAY 11, 2016  |   BOOKMARK  |   COPY URL


After completing the Details and Content and Design tabs, it's now time to set up any analytics you would like to track. The Analytics tab is where you can select the settings for Google Analytics and/or Litmus tracking to monitor activity from your campaigns in relation to traffic coming through to your website. By linking this information to your campaign you'll have the correct names and details displaying when you log onto your Google Analytics and/or Litmus account, for easy tracking.

Probably one of the most valuable analytic tools for customers is the ROI tracking report. By activating this function you can track the ROI of your marketing campaigns from the first interaction within your email or SMS campaign, through to website conversion which is then compiled in the ROI tracking report within TractionNext.

A couple of examples of how ROI tracking might be used are given below:

Ticket sales: A client selling tickets to a sporting event wants to track the success of their email campaign advertising the sale. The client configures deep tracking on their campaign(s), and adds the ROI tracking script to the "purchase complete" page of their online store. The tracking script returns to our Javascript API the value of each sale, along with the contact id of the purchaser. The client is then able to see how many tickets were sold based on their email marketing campaign.

Website Signups: A client is running a campaign to attract signups to their website. The client configures deep tracking on their campaigns and adds the ROI tracking script to the signup thankyou page. The signup thankyou page calls the ROI tracking script, providing the username of each new user to the deep tracking script. The client is then able to see the number of new users who have signed up as a result of the email marketing campaign, and is also able to export a list which matches each new username to the existing contact record.

 Analytics must be set up pre-campaign launch to be able to access reports.

Campaign Analytics definitions:

Campaign Source: This field name will be populated 'TractionNext' by default, you can change to anything you like

Campaign Medium: This field name will be populated 'Email' by default, you can change to anything you like

Campaign Content: It is optional to enter any detail you like here, you may want to make notes for the wider team.

Campaign Name: Enter the campaign name that you wish to use for internal references

 Make sure you include enough detail so that it is easy to look up and identify in future. It is often a good idea to include a date.

How to enable Google Analytics tracking:

  1. Make there is a link in the campaign related to a website that has google analytics activated
  2. Click on the Analytics tab
  3. Click the ON button for Google Analytics
  4. Complete the details of the form
  5. Click save and continue

How to enable Litmus tracking:

Click the analytics section followed by switching ON the litmus tracking button. Then paste the script in the related text box.

  1. Make sure you have a company Litmus account
  2. Click on the Analytics tab
  3. Click the ON button for Litmus Tracking
  4. Paste the script from Litmus into the grey text box
  5. Click save and continue

How to enable ROI tracking:

  1. Click on the Analytics tab
  2. Click the ON button for ROI Tracking
  3. Enter a name to easily identify the campaign. We recommend you use the campaign name and date reference. This will generate and display the ROI tracking script for inclusion on your website.
  4. Click save
  5. Add the ROI Tracking script to your website. This will work out of the box, but custom Javascript work is needed to include transaction value, text, or transaction ID.
  6. Test your ROI tracking by running a test transaction. Test ROI Track events will be visible on the analytics tab in TractionNext.
  7. Once all campaign details and testing are completed – launch the campaign.
  8. When a tracked link is clicked on by contacts, a cookie is added to their browser.
  9. The contact navigates through your website and performs whatever action is deemed to be a "conversion", for example a purchase or signup.
  10. The ROI tracking script placed on you website will call back to the TractionNext servers to record the conversion event.
  11. You can then review reports of the contacts actions, and view the ROI calculations in TractionNext ROI Tracking Reporting