After completing the Details and Content and Design tabs, it's now time to set up any analytics you would like to track. The Analytics tab is where you can select the settings for Google Analytics and/or Litmus tracking to monitor activity from your campaigns in relation to traffic coming through to your website. By linking this information to your campaign you'll have the correct names and details displaying when you log onto your Google Analytics and/or Litmus account, for easy tracking.
Probably one of the most valuable analytic tools for customers is the ROI tracking report. By activating this function you can track the ROI of your marketing campaigns from the first interaction within your email or SMS campaign, through to website conversion which is then compiled in the ROI tracking report within TractionNext.
A couple of examples of how ROI tracking might be used are given below:
Website Signups: A client is running a campaign to attract signups to their website. The client configures deep tracking on their campaigns and adds the ROI tracking script to the signup thankyou page. The signup thankyou page calls the ROI tracking script, providing the username of each new user to the deep tracking script. The client is then able to see the number of new users who have signed up as a result of the email marketing campaign, and is also able to export a list which matches each new username to the existing contact record.
Analytics must be set up pre-campaign launch to be able to access reports.
Campaign Analytics definitions:
Campaign Source: This field name will be populated 'TractionNext' by default, you can change to anything you like
Campaign Medium: This field name will be populated 'Email' by default, you can change to anything you like
Campaign Content: It is optional to enter any detail you like here, you may want to make notes for the wider team.
Campaign Name: Enter the campaign name that you wish to use for internal references
Make sure you include enough detail so that it is easy to look up and identify in future. It is often a good idea to include a date.
How to enable Google Analytics tracking:
How to enable Litmus tracking:
Click the analytics section followed by switching ON the litmus tracking button. Then paste the script in the related text box.
How to enable ROI tracking: