Custom interactions are used as a reporting function to gather unique data points relating to individual contacts. Insight into customer behaviours can then be used to tailor campaigns and develop improved customer experience.
A custom interaction is an event at a point in time, automatically recorded by the TractionNext system. This event can then be queried with Measures such as; Opened, last opened date, last clicked, received SMS etc. for that contact.
Custom Interaction data definitions:
Timestamp: The time the event occurred in Traction Next
Name: Name of the event created by user (e.g. "PURCHASE", "preference selected", etc.)
Text Data: Some context data about the event (e.g. name of product, name of concert ticket sold etc.)
Numeric data: Context data in numeric form (e.g. total value of an order, number of tickets sold etc.)
How to search Custom Interactions:
How to Import Custom Interactions:
The contact field identifier must be set to import Custom Interactions. Click the blue link in the error message to correct.