Custom Measures

CREATED: MAY 11, 2016  |  LAST UPDATED: AUG 16, 2016  |   BOOKMARK  |   COPY URL

Measures are a custom condition based on data to define logic which can be used in segmentation. Measures would typically be a DateTime or Numeric type. Measures are also often aggregates i.e., maximum, minimum, count, sum, average, first, last.

If you select 'measure' from a drop down box when segmenting data you will see the below standard measures list.

Examples of standard measures:


Total distinct opens last X days...

Last open date


Total distinct emails clicked in last X days...

Last clicked date

Total distinct forms submitted last X days

Last form submitted form date


Received SMS

You can then create customised measures if required, by consulting with a TractionNext developer.