Email Reports

CREATED: MAY 12, 2016  |  LAST UPDATED: MAY 12, 2016  |   BOOKMARK  |   COPY URL


How to find Email Reports:

  1. Click on the 'Reports' button in the top menu.
  2. Click on Email in the left menu
  3. Select from the available standard reports listed in the left menu

Overall Summary: This report summarises the overall performance of all emails sent for an account.

  • Overview: This section gives the details related to the total emails sent, successful deliveries, total bounced, opened, clicked and unsubscribed with their percentage rate
  • Reading Environment: This shows the total emails opened on desktop and mobile
  • Opens/Clicks: This is a line chart related to total emails opened and links clicked. Legend should be used to see the individual counts
  • Device summary: This pie chart shows on a breakdown of all devices used; mobile, desktop, others etc.

 The Date filter at top right of window lets you select records based on the date range. The maximum date range is restricted for a period of 12 months.


Performance by campaign: Allows you to determine the quality of the email campaign performance based on the below criteria:

  • ID: This is the unique Campaign ID number automatically generated in TractionNext and used as a reference.
  • Name: The name given to the campaign by the user
  • Subject: The campaign subject name given to the campaign by the user
  • Schedule Date: This is the date the campaign was created in TractionNext
  • Send Start Date: The date the campaign was started or scheduled to send
  • Send End Date: Date which the campaign ended
  • Total Sent: Campaigns that have been sent and completed
  • Delivered: Campaigns that are delivered, not showing as bounced.
  • Hard Bounce: Number of hard bounces associated with the campaign.
  • Soft Bounce: Number of campaigns that soft bounced
  • Unique Opens: Total unique opens related to the email campaign
  • Unique Clicks: Total unique clicks related to the email campaign
  • Unsubscribed: Total contacts that have unsubscribed from the campaign
  • Open Rate: Total emails opened for the campaign
  • Click Rate: Total number of clicked links in the campaign

 The Date filter at top right of window lets you select records based on the date range. The maximum date range is restricted for a period of 12 months.


Top Performing campaigns: This report lists the top emails based on a combination of highest open and click rates performance, with the best featuring at the top of the list.

  • ID: This is the unique Campaign ID number automatically generated in TractionNext and used as a reference.
  • Name: The name given to the campaign by the user
  • Subject: The campaign subject name given to the campaign by the user
  • Schedule Date: This is the date the campaign was created in TractionNext
  • Send Start Date: The date the campaign was started or scheduled to send
  • Send End Date: Date which the campaign ended
  • Total Sent: Campaigns that have been sent and completed
  • Delivered: Campaigns that are delivered, not showing as bounced.
  • Hard Bounce: Number of hard bounces associated with the campaign.
  • Soft Bounce: Number of campaigns that soft bounced
  • Unique Opens: Total unique opens related to the email campaign
  • Unique Clicks: Total unique clicks related to the email campaign
  • Unsubscribed: Total contacts that have unsubscribed from the campaign
  • Open Rate: Total emails opened for the campaign
  • Click Rate: Total number of clicked links in the campaign

 The Date filter at top right of window lets you select records based on the date range. The maximum date range is restricted for a period of 12 months.


Comparison between campaigns: This report lets you compare any two sent email reports. For example, this is useful if you want to compare the campaign statistics and performance for a similar campaign or promotion that was run the previous quarter.

  • Overview: This section gives the details related to the total emails sent, successful deliveries, total bounced, opened, clicked and unsubscribed with their percentage rate
  • Reading Environment: This shows the total emails opened on desktop and mobile
  • 24 Hour Activity (Opens/Clicks): This is a line chart related to total emails opened and links clicked. Legend should be used to see the individual counts
  • Device summary: This pie chart shows on a breakdown of all devices used; mobile, desktop, others etc.


Activity by contact: This report shows the activity with the number of clicks for individual contacts who have interacted within the email. E.g.; Opens, clicks, unique clicks, bounce type and unsubscribed.

 To get a detailed summary of individual contacts activity showing the links they clicked on and the dates etc., within all campaigns follow the below instructions:

  1. Select Contacts from the top menu
  2. Click search contacts in the left menu
  3. Search for the contact by name, email or identifier
  4. Click on the blue View button for the Contact you wish to view
  5. This will display the activity detail for this contact


New Performance by Domain: This report displays the top 10 domains based on the performance. The remaining domains are combined together and are shown as Others.
The report clearly displays the statistics namely, bounce, open, click and unsubscribe for every email domain with the campaign. This shows you at a glance which domains have the best deliverability and flag those ISPs which may be blocking your emails so you can then troubleshoot any deliverability issues. Moreover, by displaying the top 10 domains, the chart appears more defined and readable


Unsubscribe Report: This report shows the number of unsubscribed interactions for each customer associated with the list selected. Select the list you want to view from the 'Contact list' drop down menu at the top of the window and select date range


ROI Tracking Report: Track ROI of your marketing campaigns from the first interaction within your email or SMS campaign, through to website conversion. To be able to access the ROI report you must first activate ROI Tracking within your campaign set up – find out how.

A couple of examples of how ROI tracking might be used are given below:

Ticket sales: You are selling tickets to a sporting event and want to measure the success of your email campaign advertising the sale. You configure ROI tracking in your campaign(s), and add the ROI tracking script to the "purchase complete" page of your online store. The tracking script returns the Javascript API value of each sale to TractionNext, along with the contact ID of the purchaser. You are then able to see how many tickets were sold, relating directly to your email marketing campaign.

Website sign ups: You are running a campaign to attract new signups to your website. You configure ROI tracking in your campaign(s) and add the ROI tracking script to the sign up thank you page. The sign up thank you page calls the ROI tracking script, providing the username of each new user to the ROI tracking script. You are then able to see the number of new users who have signed up as a result of the email marketing campaign. You are also able to export a list which matches each new username to the existing contact record.

Promotion sign ups: You are running a promotional campaign and want to measure how many people sign up through email compared to other platforms you sent it out on, such as social media or direct mail. You configure ROI tracking in your campaign(s) and add the ROI tracking script to the sign up page. When the customer clicks through to the sign up page their details are pre-filled. When submitted, the sign up page calls the ROI tracking script, providing the username of each entrant to the ROI tracking script. You are then able to see the number of entries you have received as a result of the email marketing campaign.